Campaign Builder
pump.email / campaign-builder
SubjectYour January Challenge Starts Monday
PreviewMarcus, your spot is reserved — here's what to expect
Gym workout class with members training on equipment under dramatic lighting
January Challenge
Claim Your Spot →
Lapsed 30+ Days
847 members
Live Results
0.0%
Open Rate↑ vs 24% avg
$0.00Rev / Email
↑ 4.2×industry
0.0%Click Rate
↑ 3.8×generic
Link Click HeatmapJanuary Challenge Email
Mon 6am
Mon 7pm
Tue 6am
Tue 7pm
Wed 6am
Wed 7pm
Thu 6am
Thu 7pm
Fri 6am
Fri 7pm
Conversions0
Unsubscribes0.4%
Numbers First

Email that earns
its reps.

Every metric below is sourced. No projections. No marketing math. Just what happens when email knows what a deadlift is.

0%

Average ROI for gym email campaigns

Klaviyo Fitness Benchmark 2025
0%

Higher open rates vs generic email tools

Internal Pump data, Q4 2025
$0.00

Revenue generated per email sent

Avg across 340 gym accounts
847 lapsed members reactivated last monthAvg setup: 18 minutes340+ gyms on PumpNo contract. Cancel anytime.
The Difference

Built for barbells,
not boardrooms.

Before · Generic Tool
Subject:
Monthly Newsletter — February 2026
Stock photo placeholder
Click Here
Open rate: 18.2%
Click rate: 2.1%
Revenue: $0.31/email
After · Pump
Subject:
Marcus, your crew hits the floor Monday at 6AM 🔥
Group fitness class in a modern gym studio with members working out together
Iron District — January Challenge
Starts in: 2d 14h 32mDynamic timer
Reserve My Spot →
68.4%
Open rate
22.8%
Click rate
$3.12
Rev/email
Proven Results

Three metrics.
Zero asterisks.

34%

Member Retention Lift

Performancevs. 54% industry avg

Gyms using Pump's automated re-engagement flows retain 34% more members at the 90-day mark than those sending batch-and-blast newsletters.

Pump cohort analysis, 280 studios, Jan 2025
62%

Lapsed Member Reactivation

Performance21-day window

62% of members tagged "lapsed 30+ days" who received a Pump reactivation sequence returned within 21 days. Average win-back campaign cost: $0.18.

Pump reactivation data, Q3–Q4 2025
$47

Revenue Per Subscriber / Year

Performance9× industry benchmark

Across 340 gym accounts, the average Pump subscriber generates $47 in attributable revenue per year — 9× the industry email benchmark of $5.20.

Pump revenue attribution, 340 accounts
14,832
campaigns sent this month

Your next campaign
is already late.

Every day without Pump is a day your lapsed members forget your gym exists. 340+ studios already know. Now you do too.

No credit card required
Setup in 18 minutes
Cancel anytime
340+ gyms trust Pump